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You’ve been there – sitting in a dimly lit room, watching slide after slide while the presenter drones on. 

As the minutes drag by, your thoughts drift away to your next meal, the weekend plans, or just about anything but the presentation. 

Now, flip the script. Imagine you’re the presenter. How do you ensure your audience remains anchored to every word you say, eagerly awaiting the next slide? 

The key lies not just in the content but also in how it’s delivered.

Understanding the Power of Storytelling

Every memorable presentation has one thing in common – a story. It’s about relaying facts and figures and weaving a narrative that resonates and sticks.

But why are stories so compelling?

Why Stories Resonate

Stories tap into our emotions. They’re not just sequences of events but windows into experiences, feelings, challenges, and triumphs. 

Scientific evidence illustrates how humans are generally excellent at following stories, likely because storytelling has played an essential role in humanity’s evolution.

When a presenter shares a story, they share a piece of a world that can make listeners laugh, cry, ponder, or become inspired in some form. 

Whether it’s a triumphant tale of overcoming obstacles or a poignant anecdote of a personal journey, stories have the power to connect on a deeply human level.

The Science Behind Storytelling

Our brains are inherently structured to tune into stories. Think of ancient civilisations passing down knowledge and traditions through oral narratives. 

Remarkably, facts wrapped in stories are 22 times more likely to be remembered than facts alone.

It’s because stories lodge themselves firmly in our memory with their plots, twists, characters, and climaxes. They offer context, making abstract facts come alive.

Share experiences or case studies that resonate with your audience’s personal or professional lives. The more they see themselves in your story, the deeper the connection.

Simplicity is Golden

In an era where information is abundant and attention spans short, it’s often sensible to opt for a more straightforward approach than you might have in mind. 

Flashy graphics, animations and action-packed presentations have their place, but there’s a balance to be struck there. 

The average human attention span has dropped rapidly over the last 20 years, particularly when we’re sat in front of screens. 

As the saying goes, “less is more,” and it’s certainly true that information formatted to be straightforward tends to be more hard-hitting and memorable. 

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Less is often more when you’re building presentations, so don’t stress over building super-flashy slides.

This is well-illustrated in the advertising world, where research shows that simple online ads tend to capture attention more efficiently than cramped or complex ones. 

The same can be said for presentations, so keep things straightforward, and if you’re ever in doubt, repeat the adage “Less is more”! 

Remember, you can always add another slide rather than cramming your point onto one. 

Visual Clarity

Visual clarity in presentation slides is crucial for effectively communicating your message and ensuring that your audience remains engaged and able to follow along. 

Here’s a detailed guide on how to build visual clarity into your slides:

1. Embrace White Space

  • Simplicity is Key: Avoid clutter. A slide should not be filled to every corner with text or images. White space helps to draw the viewer’s attention to the most important elements on the slide.
  • Balance: Ensure a balance between text, images, and white space. This balance aids in creating a visually appealing and easy-to-follow slide.
  • Breathing Room: Give your content some breathing room. White space around text or an image can increase comprehension by up to 20%.

2. Use Impactful Images

  • Relevant Images: Choose images that are directly related to the content of your slide. Irrelevant images can confuse the audience and dilute your message.
  • High-Quality Images: Use high-resolution images to ensure they appear crisp and clear when projected.
  • Consistent Style: Maintain a consistent style throughout your presentation. This includes using a consistent colour scheme, font style, and image style.
  • Use Images to Convey Emotion: Images are a powerful tool to evoke emotions. Use them to reinforce your message and connect with your audience emotionally.

3. Clear and Concise Text

  • Limit Text: As a rule of thumb, aim for no more than six words per line and six lines per slide. Too much text can overwhelm your audience.
  • Bullet Points: Use bullet points to break up text and make it more digestible.
  • Font Size and Style: Ensure your text is large enough to be read by everyone in the room. Choose a clear, legible font style.
  • Contrast: Make sure there is sufficient contrast between the text colour and the background colour to ensure readability.

4. Use Consistent Layouts

  • Template: Use a template to ensure consistency in the layout of your slides. This helps create a cohesive and professional-looking presentation.
  • Alignment: Ensure all elements on the slide are properly aligned. This creates a cleaner, more organised look.
  • Grids: Utilise grids to help align elements and maintain consistency across slides.

5. Minimise Distractions

  • Avoid Overuse of Animations: While animations can effectively emphasise points, overusing them can be distracting.
  • Simplify Graphs and Charts: Ensure any graphs or charts are simple and easy to understand. Remove any unnecessary information or clutter.
  • Consistent Transitions: If you use slide transitions, ensure they are consistent and subtle. Flashy transitions can be distracting.

Graphs are extremely effective at communicating complex information in easy-to-digest forms.

Harness the Power of Non-Verbal Cues

Communication is multifaceted. While our words convey our thoughts, non-verbal cues often communicate our emotions, confidence and authenticity. 

Before uttering a single word, a presenter communicates a plethora of information through their posture, gaze, and gestures.


Gestures are like the punctuation marks of spoken language. They can emphasise, clarify, or even contradict what’s being said. 


Gestures are a free and super-effective way to form rapport and build genuine professional (and real) relationships.

A well-timed hand movement can highlight a key point, while an open palm can signal honesty or acceptance. However, ensuring that gestures feel natural and not rehearsed is crucial, as authenticity shines brightest.

Posture and Movement

The way you stand can exude confidence or hesitancy. Standing tall with shoulders back reflects assurance, while slouching might convey disinterest or nervousness. 

Movement, too, is a powerful tool. Strategically moving across the stage or around the room can draw attention, vary the dynamic, and keep the energy levels high.

Incorporating these non-verbal elements into your presentation toolkit can elevate your delivery from speaking to truly communicating.

Craft a Memorable Conclusion

The final moments of your presentation embody your closing argument and the message you want to linger in the minds of your audience. 

Crafting a memorable conclusion often involves more than just a recap – it’s about igniting thought, inspiring action, and leaving a trace of your message embedded in the psyche of your listeners.

Revisiting your presentation’s central themes or key points helps solidify them in the audience’s memory. 

Forward Momentum

After reflection comes projection. Where do you want your audience to go from here?

Whether it’s a call to action, a challenge, or a question, your conclusion should propel your audience forward. It could be:

  • An invitation to further discuss the topic in breakout sessions.
  • A challenge to implement one of the strategies discussed.
  • Or even a question that encourages personal introspection or group discussion.
  • If you aren’t progressing onto a new activity, end with something memorable – a quote, a story, or a thought-provoking statement.

Summary: Presenting With Impact

At its core, presenting goes beyond mere transmission of information. 

It’s about imparting a selection of insights, emotions, and experiences that achieve your aim, whether pitching a product or idea, inspiring, educating, or delivering another type of message. 

By implementing these tips, practising, and keeping your head up if things go wrong, you’ll crack the code of presenting with impact. 

Inner Leader’s training services can help equip you with the skills you need to present with impact. To learn more about how we can help you, contact us here.

Presenting With Impact FAQ

How do you Keep an Audience Engaged When Presenting? 

To keep an audience engaged during a presentation, employ a mix of interactive elements, visual aids, storytelling, and pacing. 

Use questions to involve the audience, varying your tone and body language to maintain interest. 

Ensure your content is relevant and tailored to your audience’s needs and interests. Incorporate breaks or interactive sessions for longer presentations to prevent fatigue.

Why is it Important to Keep Your Audience Engaged?

Engaging your audience is crucial for effective communication and ensuring your message is received and understood. 

An engaged audience is more likely to absorb the information, participate actively, and leave with a positive impression. It also fosters a conducive environment for learning, collaboration, and discussion, enhancing the overall success of your presentation.

What Does ‘Keep the Audience Engaged’ Mean? 

Keeping the audience engaged means maintaining their interest, attention, and participation throughout the presentation. 

It involves connecting with the audience, making the content relatable, and encouraging interaction. An engaged audience is alert, responsive, and actively involved in the presentation process.

What is the Best Way to Keep an Audience Engaged Throughout an Online Presentation? 

For online presentations, utilise interactive tools such as polls, chat functions, and Q&A sessions. 

Use visual aids and break the content into smaller, digestible segments. Engage the audience immediately and maintain a lively and energetic delivery. Regularly check in with the audience and encourage participation and feedback to create a two-way communication channel.

What is an Example of Audience Engagement? 

An example of audience engagement could be a presenter conducting a live poll during a presentation to gather opinions, followed by a discussion of the results. 

This involves the audience directly and provides valuable insights that can make the session more relevant and interesting. Other examples include Q&A sessions, interactive quizzes, and group activities encouraging participation and engagement.