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Inner Leader

Upgrading how your people think, sell & lead.

We help organisations upgrade the mindset behind performance.

You already have talented people. But you know they could be thinking bigger, working smarter and delivering stronger results. We help organisations upgrade the mindset behind performance.

Inner Leader is a leadership, team and sales development consultancy working with organisations across the UK and internationally.

Or take our free 3-minute DISC personality test

5.0 on Google91% of new business by recommendation

Collage of participants laughing, talking and practising together during Inner Leader workshops

Trusted by teams at

Microsoft
since 2015
SAP Concur
since 2015
BAT
since 2019
Adecco
since 2019
Harvey Nash
since 2020
Unilever
since 2025
Akkodis
since 2026

When organisations bring us in

You want something that shifts how your people operate day to day.

  • Polite agreement in meetings and little real challenge.Leadership
  • Deals that stall after a great first meeting, with no clear next step.Sales
  • Strong individual leaders who don't yet work as one team.Leadership
  • Teams that have been through change and lost their energy.Teams
  • People who struggle with nerves when it comes to presenting.Communication
  • Emerging leaders promoted for technical skill, now leading people for the first time.Leadership

These are the things we work on with your people.

Our leadership, team and sales training

Each service below starts from a change you want to see in your people: stronger leaders, a team that works better together, or salespeople who win more business. We design every programme around your team and deliver it in person across the UK or online.

Not sure which service fits?

Answer three quick questions and we'll show you which of our services fits best.

No email needed to see your answer.

Question 1 of 3

Who is it for?

What's your DISC style?

Take our free DISC personality test. Answer 10 quick questions to find your likely style, with a free report for your style.

Take the free DISC test

Free. About 3 minutes.

Recently with our clients

Some of our most popular recent posts on LinkedIn.

  • Photo from a LinkedIn post by Tim Cooper-Robins

    A HUGE shout out to the Scientific Affairs team BAT who came together for their ‘Momentum Session’ this week as part of their journey of building team performance.

    Pre-work helped everyone max out on the insights, learnings and take-aways to put into action this week and beyond!

    Read the full post

    When we first started working with this team, they were firmly in the ‘forming’ stages and now a little over 4 months later this team is building strong foundations to accelerate them into the ‘performance’ zone.

    Taking Danni’s desired outcomes combined with our knowledge of how to build high performing teams this programme has placed conscious human leadership at the heart of all it does.

    From promoting greater self-awareness, creating psychological safety for each other to bringing intention to building strong stakeholder relationships. We have covered a lot and this team have embraced it all.

    As we wrapped up, the realisation that to continue to build team performance requires time and practice which can be hard to find in a fast-paced workplace.

    🔐 The key is in finding even the smallest pockets of time to connect with each other, to share vulnerability, strengthen inter-personal connections.

    📈 The result? Richer discussions and debate, raising concerns sooner, sharing more meaningful feedback on what’s working and what isn’t it.

    We look forward to continuing on this journey of high performance with you all

    Special thanks to Danielle Tower for investing in her team from the get go.

  • Photo from a LinkedIn post by Sarah Cooper-Robins

    We all want feedback. Yet most of us feel awkward about giving it!

    A HUGE shout out to Assure UK for getting the team together for a workshop on feedback.

    The whole team embraced the opportunity to learn, grow and sharpen the saw!

    Read the full post

    Like so many teams we work with, they were:

    ✅ Hungry for feedback

    ✅ Keen to learn and grow

    ✅ Unsure whether it was their place to give it

    ✅ Worried they might offend someone

    That’s a tricky combination. We want to know how we’re doing, but we hesitate to give others the same opportunity.

    To change behaviour, the starting points is always same - BELIEFS

    We unpacked what was holding people back.

    The team bravely shared their fears and realised that many of them felt the same. There’s something comforting in knowing it’s not just you.

    Then we explored how different feedback could feel if we changed some of those beliefs and the language we use.

    💡 What if constructive feedback was a “steering wheel conversation”?

    - A conversation where you’re helping someone course correct.

    💡 What if positive feedback was an “accelerator conversation”?

    - Recognising what someone is doing well and encouraging more of it.

    Suddenly, that “awkward conversation” can feel like something useful you want to offer someone.

    Still a bit uncomfortable, perhaps, but with a clearer purpose.

    The team put an easy framework into practice to help them prepare for a steering wheel conversation.

    And they shared lots of accelerator feedback with each other too!

    So, what was the feedback on the feedback? 😉

    Across 26 people every agreed how it would help them in their role and beyond that, help this business achieve the ambitious BHAG it has set for itself!

    Big thanks to Gareth Burton, Laura Casserly and Bhavesh Patel for bringing us in.

    Big thanks also to the team for playing all in - especially when it felt uncomfortable!

    We hope you all enjoyed your game of padel in the afternoon! 🏓

    Looking forward to continuing the journey of high performance with you all 🫶🏻

  • Photo from a LinkedIn post by Tim Cooper-Robins

    People often ask us what the ingredients of a high performing team are.

    We all want the hack. The tried and tested recipe we can follow.

    We do have a trusted recipe for team development, but we adjust the quantities with every team we work with.

    Read the full post

    There is of course a difference between a team recipe and one for a cake. Eggs and flour behave the same way every time. People do not.

    How a team comes together depends on what each person believes about themselves, about their colleagues and about teamwork.

    That’s why, as part of the Toxicology team performance journey, at BAT, we started by exploring those beliefs. How beliefs drive performance and also how they can inhibit and hold back individual performance.

    One participant shared “there were aspects covered in this session that I had never thought about before”.

    So true, how many of us actually stop to think about our thinking?

    Our workshops provide that space and facilitation to do exactly that.

    And yes we did cover:

    •⁠ ⁠how to give and receive feedback

    •⁠ ⁠how to create psychological safety for each other

    •⁠ ⁠how to show up and hold accountability – all widely agreed as key ingredients of team performance

    The Inner Leader difference is that every person left the workshop knowing what will help them translate those skills into everyday behaviours.

    “The session really made me think about myself, how I behave and where I can improve. Now I have a list of behaviours I can immediately put in action.”

    Special thanks to Maryam Eshrati, PhD, Marc Gunn and Harry Carpenter for championing this day for your respective teams. Thanks also to Summer Hanna, Jennifer Margham, Chloe Winnington, Colin Davies & Lorna Reynolds for your videos of being human - sharing where you've been above or below the line.

Real teams, real results

The BAT product development team together after a session
BAT

Helping a brand-new global team build trust and collaboration in months

34people, 17 countries
250%+growth in two years
0increase in headcount
Before, everyone stayed in their own lane. Afterwards, helping each other became instinctive.Chris Keller, Category lead, BAT
The Harvey Nash leadership team in their office
Harvey Nash

Bringing a leadership team together during change

A national leadership team, brought together during a period of change. Leaders left re-energised, aligned and proud of the team they were part of.

This wasn't about strategy or numbers. It was about us.Participant, UK and Ireland leadership team

How we're different

Psychology first

We work on the mindset behind performance: how people think and feel, because that is what drives how they behave.

Practice and feedback

People practise and we record and play it back, then we work on what we see. Adults learn by doing and reflecting, so that is how every session runs.

Our methods

PEPITA™, the six-stage consultative selling model we built, and Everything DiSC, as an authorised Wiley partner.

Following it up

Every programme ends by agreeing what people will do differently at work, and how we will support them afterwards.

Everything we do works on three areas: Grow Your Inner Game, Build Epic Relationships and Elevate Your Impact. Read about our approach.

2014Inner Leader founded, trusted by global names ever since
91%of new business comes to us by recommendations and personal introductions
8,000+people coached by our team of coaches
Tim Cooper-Robins
Tim Cooper-Robins
Sarah Cooper-Robins
Sarah Cooper-Robins

Led by Tim and Sarah

Tim Cooper-Robins founded Inner Leader in 2014. Sarah Cooper-Robins joined in 2021, bringing 20 years' experience of managing complex teams in the NHS. Together they lead a growing team of coaches, facilitators and associates, who have collectively coached more than 8,000 people.

Our vision and values

Our vision is a world where every person has the courage and skills to lead themselves and others.

We exist to unlock courageous self-leadership. We do this through practical learning experiences that shift mindsets, build emotional intelligence and equip people to lead with confidence.

  • Mindset first

    We start by raising your people's self-awareness and helping them upgrade their beliefs and mental software.

  • Build confidence

    Whatever we are working on, we focus on building your people's confidence so they can perform at their best.

  • Bring the fun

    Learning sticks when it is enjoyable, human and psychologically safe, so that is how we run every session.

  • Learn by doing

    People learn best by practising, so your team tries things out, gets feedback and builds real skills.

Questions people ask about Inner Leader

What does Inner Leader do?

Inner Leader is a UK leadership, team and sales training consultancy that helps organisations get more from their people. It delivers leadership development programmes, consultative sales training (built on our PEPITA™ model), team development days and away days, Everything DiSC personality profiling (as an Everything DiSC Authorised Partner), communication and presentation skills training and one-to-one coaching. All of it is psychology-led and hands-on, built around practice and honest feedback. Inner Leader was founded by Tim Cooper-Robins in 2014 and is based in Leamington Spa, Warwickshire.

What problems does Inner Leader solve?

Inner Leader works on the people problems behind performance: leadership teams that agree in the meeting but do not challenge each other, deals that stall after a great first meeting, teams that are polite with each other and hold back from saying what they think, people who struggle with nerves when it comes to presenting and leaders stuck in patterns that hold them back.

What types of organisation does Inner Leader work with?

Inner Leader works with mid-size to global organisations across the UK and internationally, including Microsoft, SAP Concur, Kimberly-Clark, BAT, Adecco, EA, Unilever and Akkodis. Team leads book us for workshops, offsites and away days. HR and learning and development teams commission leadership, sales and culture programmes. 91% of new business comes to Inner Leader through recommendations and personal introductions.

What is the difference between training and coaching?

Training builds a shared skill across a group, such as giving feedback, presenting or running a sales conversation, through practice and feedback in the room. Coaching works with one person at a time on their own goals, mindset and situation. Inner Leader often combines the two: its work with a product development team at BAT brought together team development, Everything DiSC and one-to-one coaching in one engagement.

Is in-house training better than an open course?

For a team, in-house training usually works better, because everyone learns together and the work is built around your own people, situations and goals. An open course suits one person who needs a skill their colleagues do not. Inner Leader designs its programmes around your organisation and delivers them at your site, at a venue you choose or online, across the UK and internationally.

How do I start working with Inner Leader?

Book a free 20-minute discovery call with us on the contact page, or email hello@innerleader.co.uk. You'll get honest advice on whether we're the right fit, and if we're not, we'll say so and point you towards someone who might be.

Let's talk.

Tell us what's going on with your team. If we're not the right fit, we'll let you know. We reply within one business day.

hello@innerleader.co.uk