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Inner Leader

Upgrading how your people think, sell & lead.

We help organisations upgrade the mindset behind performance.

You already have talented people. But you know they could be thinking bigger, working smarter and delivering stronger results. We help organisations upgrade the mindset behind performance.

Inner Leader is a leadership, team and sales development consultancy working with organisations across the UK and internationally.

Or take our free 3-minute DISC personality test

5.0 on Google91% of new business by recommendation

Collage of participants laughing, talking and practising together during Inner Leader workshops

Trusted by teams at

Microsoft
since 2015
SAP Concur
since 2015
BAT
since 2019
Adecco
since 2019
Harvey Nash
since 2020
Unilever
since 2025
Akkodis
since 2026

When organisations bring us in

You want something that shifts how your people operate day to day.

  • Polite agreement in meetings and little real challenge.Leadership
  • Deals that stall after a great first meeting, with no clear next step.Sales
  • Strong individual leaders who don't yet work as one team.Leadership
  • Teams that have been through change and lost their energy.Teams
  • People who struggle with nerves when it comes to presenting.Communication
  • Emerging leaders promoted for technical skill, now leading people for the first time.Leadership

These are the things we work on with your people.

Our leadership, team and sales training

Each service below starts from a change you want to see in your people: stronger leaders, a team that works better together, or salespeople who win more business. We design every programme around your team and deliver it in person across the UK or online.

Not sure which service fits?

Answer three quick questions and we'll show you which of our services fits best.

No email needed to see your answer.

Question 1 of 3

Who is it for?

What's your DISC style?

Take our free DISC personality test. Answer 10 quick questions to find your likely style, with a free report for your style.

Take the free DISC test

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Last month with our clients

Our most popular LinkedIn posts from September 2026.

  • Photo from a LinkedIn post by Tim Cooper-Robins

    People often ask us what the ingredients of a high performing team are.

    We all want the hack. The tried and tested recipe we can follow.

    We do have a trusted recipe for team development, but we adjust the quantities with every team we work with.

    Read the full post

    There is of course a difference between a team recipe and one for a cake. Eggs and flour behave the same way every time. People do not.

    How a team comes together depends on what each person believes about themselves, about their colleagues and about teamwork.

    That’s why, as part of the Toxicology team performance journey, at BAT, we started by exploring those beliefs. How beliefs drive performance and also how they can inhibit and hold back individual performance.

    One participant shared “there were aspects covered in this session that I had never thought about before”.

    So true, how many of us actually stop to think about our thinking?

    Our workshops provide that space and facilitation to do exactly that.

    And yes we did cover:

    •⁠ ⁠how to give and receive feedback

    •⁠ ⁠how to create psychological safety for each other

    •⁠ ⁠how to show up and hold accountability – all widely agreed as key ingredients of team performance

    The Inner Leader difference is that every person left the workshop knowing what will help them translate those skills into everyday behaviours.

    “The session really made me think about myself, how I behave and where I can improve. Now I have a list of behaviours I can immediately put in action.”

    Special thanks to Maryam Eshrati, PhD, Marc Gunn and Harry Carpenter for championing this day for your respective teams. Thanks also to Summer Hanna, Jennifer Margham, Chloe Winnington, Colin Davies & Lorna Reynolds for your videos of being human - sharing where you've been above or below the line.

  • Photo from a LinkedIn post by Tim Cooper-Robins

    Big shout out to the Western Europe IDT (Information & Digital Technology) Leadership Team at BAT, who came together in London recently for another two-day offsite with Inner Leader.

    It was exactly one year since we first met for their 2-day workshop (Phase 1) of the programme.

    Read the full post

    Over the past year we have accelerated progress with each leadership team member receiving 1:1 coaching. (Phase 2)

    This latest 2-day offsite (Phase 3) started with everyone sharing the changes they have made in how they communicate, how they lead and how they motivate and manage their teams.

    Many of them credited the Everything DiSC: psychometric as one of the main insights that changed how they understand themselves and their team around them.

    They also shared how powerful it has been to lean into vulnerability... and how that opens up the space for more open, honest and challenging conversations in their teams.

    Phase 3 was built around the principles Stephen Covey's 7 Habits of Highly Effective People.

    Through a series of activities and simulations the team explored:

    🔹 Creating win-win

    🔹 The emotional bank account

    🔹 Listening to understand

    🔹 Synergising, not to be confused with compromising

    The annual engagement survey results tell the rest of the story:

    - The team's engagement index has climbed from 82 to 88 in 12 months, now topping the regional tables.

    - NPS has risen across 4 consecutive surveys. And when their teams were asked to rate the leadership team's effectiveness, the score came back at 4.6 out of 5.

    The words their people used to describe them as leaders? Collaborative. Supportive. Approachable. Willing to listen.

    What do these leaders attribute these epic results to?

    Their commitment to people-centred leadership, fuelled by the Inner Leader programme.

    Special thanks to Magdalena Pekalska for continuing to invest in her leadership team evolution.

    Huge respect for the determination each leader has shown to lean into topics that aren't at first comfortable or obvious to them. It is clear to see that your shift to focus on people over deliverables has led to better results. 🙌

    Looking forward to seeing where year three takes this team...and the annual survey results of course! 😉

  • Photo from a LinkedIn post by Tim Cooper-Robins

    Big shout out to the R&D team at Arbex, (previously Kimberly-Clark) who joined me on Tuesday for the third and final session of their 'Communicating with Impact' programme.

    We had 25 people on the call, dialling in from the UK, France, Hungary, Taiwan, Thailand and Australia. A 2-hour power session on building an authentic personal brand.

    Read the full post

    We started where we left off. BLOT, the 3 Whats, 20 words or fewer per sentence, and using purposeful pauses instead of an "umm".

    Then we got into the bit people rarely make time for - personal brand.

    Jeff Bezos said, "Your brand is what other people say about you when you're not in the room". Right now there are rooms you are not in, and people are using words to describe you. That's your brand.

    I asked for a show of hands, how many had ever written anything down about their own personal brand? 5 went up.

    We looked at:

    🔹 What you stand for - your values, your beliefs, why you do what you do

    🔹 How you show up - your behaviour, your energy, your presence

    🔹 What value you create - the difference that happens because you're in the team

    When organisational change happens, it really helps to stand out and be seen for the excellent person you are. This is why defining your personal brand (and making yourself visible) is so important.

    Here's what a few of them wrote on the feedback forms:

    "Makes me stop and think at the whole picture, something I don't normally do"

    "People buy people first. I'd never really thought this way before, this will change how to approach stakeholder relationships going forward."

    "The experience of this programme has been transformational in my role. I'm becoming a more confident communicator."

    "10 out of 10 to Tim!" (We'll take that! 😊 )

    They scored the session 8.5/10 for value, and 8.7/10 for whether they'd recommend it to a colleague.

    Big thanks to Federico Pasquini and Guillaume Brunetfor making this programme available to the whole global team. 👏

    The feedback we get is consistently the same: the sessions are engaging, and the tools and techniques are practical enough to use immediately.

    If you are a leader and want to empower your global team with a virtual people-development programme, drop us a message and let's start a conversation...

Real teams, real results

The BAT product development team together after a session
BAT

Helping a brand-new global team build trust and collaboration in months

34people, 17 countries
250%+growth in two years
0increase in headcount
Before, everyone stayed in their own lane. Afterwards, helping each other became instinctive.Chris Keller, Category lead, BAT
The Harvey Nash leadership team in their office
Harvey Nash

Bringing a leadership team together during change

A national leadership team, brought together during a period of change. Leaders left re-energised, aligned and proud of the team they were part of.

This wasn't about strategy or numbers. It was about us.Participant, UK and Ireland leadership team

How we're different

Psychology first

We work on the mindset behind performance: how people think and feel, because that is what drives how they behave.

Practice and feedback

People practise and we record and play it back, then we work on what we see. Adults learn by doing and reflecting, so that is how every session runs.

Our methods

PEPITA™, the six-stage consultative selling model we built, and Everything DiSC, as an authorised Wiley partner.

Following it up

Every programme ends by agreeing what people will do differently at work, and how we will support them afterwards.

Everything we do works on three areas: Grow Your Inner Game, Build Epic Relationships and Elevate Your Impact. Read about our approach.

2014Inner Leader founded, trusted by global names ever since
91%of new business comes to us by recommendations and personal introductions
8,000+people coached by our team of coaches
Tim Cooper-Robins
Tim Cooper-Robins
Sarah Cooper-Robins
Sarah Cooper-Robins

Led by Tim and Sarah

Tim Cooper-Robins founded Inner Leader in 2014. Sarah Cooper-Robins joined in 2021, bringing 20 years' experience of managing complex teams in the NHS. Together they lead a growing team of coaches, facilitators and associates, who have collectively coached more than 8,000 people.

Our vision and values

Our vision is a world where every person has the courage and skills to lead themselves and others.

We exist to unlock courageous self-leadership. We do this through practical learning experiences that shift mindsets, build emotional intelligence and equip people to lead with confidence.

  • Mindset first

    We strengthen what's already within, building resilience and growth.

  • Strive for excellence

    We invest time, care and energy to strive for excellence in all we do.

  • Bring the fun

    We know that learning sticks best when it's enjoyable, human and psychologically safe.

  • Make it happen

    No matter the situation, we stay creative to find a way through any challenge.

Questions people ask about Inner Leader

What does Inner Leader do?

Inner Leader is a UK leadership, team and sales training consultancy that helps organisations get more from their people. It delivers leadership development programmes, consultative sales training (built on our PEPITA™ model), team development days and away days, Everything DiSC personality profiling (as an Everything DiSC Authorised Partner), communication and presentation skills training and one-to-one coaching. All of it is psychology-led and hands-on, built around practice and honest feedback. Inner Leader was founded by Tim Cooper-Robins in 2014 and is based in Leamington Spa, Warwickshire.

What problems does Inner Leader solve?

Inner Leader works on the people problems behind performance: leadership teams that agree in the meeting but do not challenge each other, deals that stall after a great first meeting, teams that are polite with each other and hold back from saying what they think, people who struggle with nerves when it comes to presenting and leaders stuck in patterns that hold them back.

What types of organisation does Inner Leader work with?

Inner Leader works with mid-size to global organisations across the UK and internationally, including Microsoft, SAP Concur, Kimberly-Clark, BAT, Adecco, EA, Unilever and Akkodis. Team leads book us for workshops, offsites and away days. HR and learning and development teams commission leadership, sales and culture programmes. 91% of new business comes to Inner Leader through recommendations and personal introductions.

What is the difference between training and coaching?

Training builds a shared skill across a group, such as giving feedback, presenting or running a sales conversation, through practice and feedback in the room. Coaching works with one person at a time on their own goals, mindset and situation. Inner Leader often combines the two: its work with a product development team at BAT brought together team development, Everything DiSC and one-to-one coaching in one engagement.

Is in-house training better than an open course?

For a team, in-house training usually works better, because everyone learns together and the work is built around your own people, situations and goals. An open course suits one person who needs a skill their colleagues do not. Inner Leader designs its programmes around your organisation and delivers them at your site, at a venue you choose or online, across the UK and internationally.

How do I start working with Inner Leader?

Book a free 20-minute discovery call with us on the contact page, or email hello@innerleader.co.uk. You'll get honest advice on whether we're the right fit, and if we're not, we'll say so and point you towards someone who might be.

Let's talk.

Tell us what's going on with your team. If we're not the right fit, we'll let you know. We reply within one business day.

hello@innerleader.co.uk