Everything DiSC® Sales combines sales psychology principles with personalised insights, to help your salespeople create more effective customer interactions that drive impressive results.
We worked with Tim to identify areas where we felt we could gain collective improvement through changing our understanding of and corresponding behaviours. The impact from the approach we took was phenomenal. Without exception, the feedback from the team was amazing.
My team of 50+ Sales Executives came away equipped with greater insight into one another and the personalities of our prospects and customers. These skills have become embedded in our organisation through Tim’s unique and approach to learning and behavioural change.
Tim’s Sales Training is having a positive impact daily to our people and in the way our business runs.
Rob Harrison
MD EMEA North, SAP Concur
The DiSC Sales Profile
The Everything DiSC Sales Profile assists participants in gaining a deeper understanding of themselves, their clients, and their interactions. The profile, which spans 23 pages, enables participants to examine their own sales approach and the ways in which their strengths and limitations impact their sales behaviour.
This online assessment, which has been validated through extensive research, requires participants to rate behavioural statements on a scale of five points. Additionally, the assessment includes application-specific questions that aid in identifying the participant’s sales priorities.
Your sales team will learn how to spot each customer’s unique buying style and adapt their pitch to match what matters most to them. DiSC Sales will enhance the ways your sales team approaches prospecting, building rapport, presenting, handing objections and closing.
Get ready to revolutionise the way you sell!
Help your sales team connect with every type of customer
Our DiSC Sales programme is a practical, personalised training experience that helps salespeople tune into what really matters to their customers, so they can build stronger relationships and close more deals.
Rather than relying on a single ‘natural’ sales style, we show your team how to flex and adapt. They’ll learn how to recognise the key traits of different buying styles and adjust their approach to meet each customer where they are.
This isn’t theory-heavy training, it’s packed with real-world insights, clear strategies and practical techniques your team can use straight away.
Every participant completes the online DiSC Sales assessment, powered by adaptive testing technology, and receives a personalised profile with actionable tips to help them sell more effectively.
What impact can I expect DISC to make on my Sales Team?
Tim Cooper-Robins has delivered DiSC Sales training to sales teams across a wide range of industries, including SaaS, recruitment, retail, and medical aesthetics. Whatever the product or service, the power of DiSC lies in its focus on people. It’s not about your sector, it’s about understanding human behaviour.
DiSC Sales is designed to help salespeople connect more effectively with every type of buyer, regardless of industry. Whether your team is selling software to global enterprises or medical devices to clinic owners, the same principles apply: notice who you’re talking to, build trust fast and sell in the ways that your customers like to buy.
This people-first approach is why DiSC Sales works so well across different markets, because at the heart of every successful sale is a human connection.
When following up with these teams 3-6 months post training, customers frequently feed back the following positive changes:
Stronger rapport and trust built faster with prospects
More confident and effective sales conversations
Sharper influencing skills with key decision-makers
Shorter sales cycles through better adaptability
Higher conversion and win rates
Improved negotiation outcomes
Smoother collaboration between sales and support teams
Flexible Sales Training Formats: In-Person, Virtual or Multi-Module Programmes to Fit Your Sales Team
Virtual Sales Training
- DiSC Sales Part 1 – 3.5-hours delivered via Teams/Zoom
- Understanding the 4 DiSC buying styles
- Understanding your own DiSC style
- Understanding your own buying & selling biases
- Adapting your DiSC style to the other DiSC styles
- DiSC Sales Part 2 – 3.5-hours delivered via Teams/Zoom
- Building extraordinary rapport
- Advanced influencing skills
- Presenting your offering in 4 different styles
- Role-play based scenarios, with real-time coaching development
In-Person Sales Training
When delivered in person, the DiSC Sales Part 1 & Part 2 can be delivered together in a single day, whether onsite or at an off-site location of your choice.
- DiSC Sales Part 1 & Part 2
- Understanding the 4 DiSC buying styles
- Understanding your own DiSC style
- Understanding your own buying & selling biases
- Adapting your DiSC style to the other DiSC styles
- DiSC Sales Part 2
- Building extraordinary rapport
- Advanced influencing skills
- Presenting your offering in 4 different styles
- Role-play based scenarios, with real-time coaching development
Frequently asked questions
What is Everything DiSC® Sales and how does it work?
Everything DiSC® Sales is a research-backed assessment-and-training programme. Participants complete a quick, adaptive online survey to reveal their natural sales style, then learn how to recognise and flex into their customers’ buying styles. The aim is to build more confident, human-centred interactions that close more effectively.
What makes DiSC Sales training different from other sales programmes?
Our programme is entirely people‑centred, not industry or product‑focused. It equips your sales team to recognise, flex and adapt to each prospect’s unique buying style, creating genuine rapport and shorter sales cycles.
How long does the DiSC Sales assessment take, and what format is it?
The assessment takes just 10–15 minutes online, thanks to adaptive testing. It generates a personalised, narrative-style report with actionable insights and real-world strategies tailored to both individual sales people and their customers.
What specific sales results can I expect from DiSC training?
Clients report measurable results 3–6 months post-training, including: faster rapport-building, improved negotiation, shorter sales cycles, smoother stakeholder influence, higher win rates and better inter-team collaboration.
Is DiSC Sales training more suitable for UK sales teams than frameworks like Sandler or Challenger?
Yes, and here’s why. Both Sandler and Challenger offer powerful models, but they can feel overly complex and are rooted heavily in American sales culture.
Challenger, for instance, demands deep industry expertise and a readiness to “teach, tailor, and take control”, a style that resonates in high-stakes US enterprise deals, but can feel too assertive or uncomfortable in many UK business environments
Sandler relies on stepping through a rigorous seven-step process and upfront contracts, which may feel formal or slow in fast-paced or relationship-driven UK sales teams
In contrast, Everything DiSC® Sales is culturally flexible and behaviour-focused, rather than process-driven. It’s simpler to adopt, easily tailored to any region or style, and helps UK-based teams adapt their natural way of selling, without forcing them into a one-size-fits-all US playbook.
Ready to boost your sales team’s performance?
Hit the button below to book a quick call or send us a message. We’d love to explore what’s possible.
DiSC for Teams
