DiSC sales training for your sales team
Many salespeople sell the way they like to buy, which works well with the buyers who are like them. DiSC sales training shows your salespeople their own selling style and how to recognise and adapt to each buyer's style, so they build stronger rapport with every type of buyer. In person anywhere in the UK or virtually.
- Average value rating from 56 participants across five DiSC sessions, August to November 2026
- 9.2/10
- Salespeople in one DiSC session
- Up to 14
- +VAT for a half-day virtual session for up to 14 people, not including DiSC profiles
- From £2,750
People buy from people they trust, and it is easier to build trust with someone who communicates the way you do.
It is one reason many salespeople sell the way they like to buy. A salesperson who likes detail gives every buyer detail. A salesperson who likes a quick decision moves every buyer along quickly. It works well with buyers who share their style and it is harder work with the ones who do not.
Inner Leader is an Everything DiSC Authorised Partner based in Leamington Spa. Our DiSC sales training is a workshop for sales teams built on Everything DiSC Sales, the version of the DiSC profile written for salespeople (Everything DiSC is published by Wiley). Each salesperson learns their own selling style, how to recognise a buyer's style and how to adapt to it. We run it in person anywhere in the UK or virtually, from a three-hour virtual session to a full day in person, for up to 14 salespeople in a session. The delivery of a half-day virtual session starts from £2,750 +VAT, not including DiSC profiles.
DiSC sales training can run as a session on its own or as part of our consultative sales training. The full range of DiSC sessions we run is on our Everything DiSC training page.
What Everything DiSC Sales covers
Everything DiSC describes four behavioural styles: Dominance, Influence, Steadiness and Conscientiousness. Everything DiSC Sales applies those four styles to the relationship between a salesperson and a customer.
Wiley, the publisher, sets out three things that the Sales profile covers. The first is understanding your own DiSC sales style. The second is recognising and understanding your customers' buying styles. The third is adapting your sales style to each customer's buying style.
Each salesperson completes the assessment online before the session and receives a personalised report. It shows what they tend to put first when they sell. The eight priorities on the Everything DiSC Sales map are results, action, enthusiasm, relationships, sincerity, dependability, quality and competency.
The Workplace profile is about everyday working relationships with colleagues. The Sales profile is about customers. Our guide to which Everything DiSC profile to choose compares them all.
Reading a buyer's DiSC style in the first few minutes
Your buyers will not have completed a DiSC assessment, so your salespeople learn to recognise a style from how a buyer behaves. The Everything DiSC Sales profile looks at two things. The first is whether the buyer is fast-paced and outspoken or cautious and reflective. The second is whether they are questioning and sceptical or accepting and warm.
A fast-paced, questioning buyer is likely to have a D style. The profile says they put bottom-line results, quick action and a competent salesperson first. A fast-paced, warm buyer is likely to have an i style. They put enthusiasm, quick action and a friendly relationship first.
A cautious, warm buyer is likely to have an S style. They put sincerity, a trusting relationship and dependability first. A cautious, questioning buyer is likely to have a C style. They put quality, dependability and a salesperson's expertise first.
Wiley's Everything DiSC Sales programme also includes customer mapping, where each salesperson works out the styles of their own current customers, and an interaction plan for a customer they find challenging.
How DiSC fits with PEPITA® and our sales training
DiSC is about the person your salesperson is talking to. PEPITA®, our consultative selling model, is about the conversation itself. PEPITA® stands for Prepare, Explore, Pain, Impact, Translate, Advance. It helps a salesperson check where they are in a conversation and what they still need to understand.
We use both in our consultative sales training, which typically runs as 2 to 4 workshop days across 4 to 8 weeks for sales teams of 6 to 25. In that programme your salespeople learn how buyers make decisions and use Everything DiSC to recognise a buyer's style in the first few minutes and adjust to it.
If you want your sales team to understand buying styles, the DiSC session on this page is the place to start. If you also want bigger deals and one shared way of running a sales conversation, look at the sales training page.
When sales leaders bring us in for DiSC sales training
- Salespeople who sell the way they like to buy
- Salespeople who get on well with some buyers and find others hard to read
- The same pitch given in the same way to every buyer
- A new sales team that needs to understand each other and their customers quickly
- Salespeople who know the product inside out and want stronger rapport with buyers
- A team that wants a shared language for talking about customers
Who DiSC sales training is designed for
This work is built for:
- B2B sales teams who want to build rapport with every type of buyer
- Account managers growing existing accounts
- Technical experts and consultants who sell as part of their role
- Sales leaders who want a shared language for talking about buyers
It is not the right choice for:
- Teams looking for closing tricks or pressure tactics
- Anyone wanting personality tests to screen sales recruits (DiSC is not designed for this)
- Sending out profiles with no session to talk them through
How DiSC sales training runs
Each salesperson completes Everything DiSC Sales
Everyone completes the assessment online, usually a week or two before the session. It takes fifteen to twenty minutes.
Understand your own DiSC sales style
Each salesperson looks at their own Everything DiSC Sales report first, starting with what they tend to put first when they sell.
Recognise your buyers' DiSC styles
Your salespeople learn to recognise each of the four buying styles from how a buyer behaves, so they can recognise a buyer's style in the first few minutes and adjust to it.
Adapt your DiSC style to each buyer
We anchor the language into real sales conversations, so your salespeople can adapt to customers whose style is different from their own. The four DiSC personality types article explains each style in more detail.
I think it will allow me to tailor my interactions to maximise value
Outcomes you can expect
- Salespeople who understand their own selling style and how buyers experience it
- Salespeople who recognise a buyer's style in the first few minutes and adjust to it
- Stronger rapport with buyers of every personality style
- A shared language for talking about customers across the sales team
How it runs
| Format | In person anywhere in the UK, or virtual. A three-hour virtual session works well for sales teams spread across different locations |
|---|---|
| Group size | Up to 14 salespeople in one session |
| Duration | From a three-hour virtual session to a full day in person, with profiles completed in advance |
Questions people ask about DiSC sales training
What is DiSC sales training?
DiSC sales training is a workshop in which salespeople complete the Everything DiSC Sales profile, learn their own selling style and practise recognising and adapting to the buying styles of their customers. Inner Leader, an Everything DiSC Authorised Partner, runs it for sales teams of up to 14 people in a session, in person anywhere in the UK or virtually.
What is Everything DiSC Sales?
Everything DiSC Sales is the version of the Everything DiSC profile written for salespeople, published by Wiley. It covers three things: understanding your own DiSC sales style, recognising your customers' buying styles and adapting your sales style to each customer. Each salesperson completes an online assessment and receives a personalised report.
How is Everything DiSC Sales different from the Workplace profile?
Everything DiSC Sales is about the relationship between a salesperson and a customer, and Everything DiSC Workplace is about everyday working relationships with colleagues. Both use the same four DiSC styles. We'll recommend the right profile for your goal. Our guide to which Everything DiSC profile to choose compares them.
How do you work out a buyer's DiSC style without asking them to take a test?
Salespeople work out a buyer's DiSC style from how the buyer behaves. The Everything DiSC Sales profile looks at two things: whether the buyer is fast-paced and outspoken or cautious and reflective, and whether they are questioning and sceptical or accepting and warm. Those two observations point to one of the four styles, and that tells a salesperson what the buyer is likely to want from them.
Does DiSC sales training work for account managers as well as new business?
Yes, DiSC sales training works for anyone who sells or looks after customers, including account managers growing existing accounts and technical experts and consultants who sell as part of their role. Inner Leader runs it for sales teams of up to 14 people in a session, in person anywhere in the UK or virtually.
How long does DiSC sales training take?
DiSC sales training with Inner Leader runs from a three-hour virtual session to a full day in person. Each salesperson completes the Everything DiSC Sales assessment online a week or two beforehand, which takes fifteen to twenty minutes, so the session time goes on their own customers and on practice.
How much does DiSC sales training cost?
As a guide, the delivery of a half-day virtual DiSC session for up to 14 people starts from £2,750 +VAT with Inner Leader. The cost of DiSC profiles is not included and depends on the profile chosen. We'll confirm a fixed price once we know your numbers and format. Our guide to how much DiSC training costs in the UK has more detail.
Is DiSC sales training the same as your consultative sales training?
No, DiSC sales training is a single session about recognising buying styles and adapting to them. Inner Leader's consultative sales training is a longer programme, typically 2 to 4 workshop days across 4 to 8 weeks, built on PEPITA®, our six-stage consultative selling model. That programme includes Everything DiSC as one part of it.
Further reading
Sales psychology: the four phases of a sale
Sales psychology explained: what happens in a buyer's head from first contact to signature, and the six fundamentals every sales team should know.
The four DiSC personality types and what they mean
The four DiSC personality types are Dominance, Influence, Steadiness and Conscientiousness. Here are the strengths and challenges of each style at work.
Sales methodologies vs qualification frameworks: where PEPITA® fits
BANT and MEDDPICC compared with SPIN, Challenger and PEPITA®: what each is for, the six PEPITA® stages in practice and how to use them in deal reviews.
Which Everything DiSC profile is right for your team?
Workplace, Management, Work of Leaders, Agile EQ or Sales: what each Everything DiSC profile is for and how to choose the right one for your team.
How much does DiSC training cost in the UK?
What a DiSC workshop costs in the UK and what changes the price: group size, format and the profile you choose. Delivery fees from £2,750 +VAT.
Let's talk.
Tell us about your sales team and the buyers they sell to. We'll give you a clear view of whether a DiSC session would help and what we'd do.
We’ll reply within one business day.